Welcome to the Menu Advantage®!

The Menu Advantage® is THE strategic menu engineering service for restaurants. With over 25 years of experience making good menus “GREAT”, The Menu Advantage® helps you create a strategic blueprint to maximize your menu's profitability. If your existing menu is not working hard enough to maximize your restaurant's profits, let The Menu Advantage® help you discover your hidden profits though the strategic menu marketing of our Classic Five Point Plan.

The Classic Five Point Plan

The Menu Advantage® is a fascinating process, which can be described as the “psychology of menus”.  It utilizes a marketing and merchandising perspective to influence the guest’s buying decisions and their satisfaction level while increasing the restaurant’s profitability. We’ll apply our Classic Five Point Plan and recommend extensive changes which … [Read More...]

What Our Clients Say

What LEADING RESTAURANTEURS SAY The Menu Advantage® plan works! Typically, our clients add between $.25 and $1.50 extra profit for every meal sold! "If you haven't used Bill Paul to help you with your menu strategy, you are leaving a pile of money on the table! Bill Paul works with the facts and will challenge you on...[Read More...]

About Us

Bill Paul loves restaurants with a passion! So that's why it was no surprise that his business, The Menu Advantage® involves the restaurant business.When Bill got the idea for the Menu Advantage®, he was the corporate food service director for the largest department store in the country. There, he was able to experiment with lots of new ideas quite easily, including menu … [Read More...]