Welcome to the Menu Advantage®!

The Menu Advantage® is THE strategic menu engineering service for restaurants. With over 25 years of experience making good menus “GREAT”, The Menu Advantage® helps you create a strategic blueprint to maximize your menu's profitability. If your existing menu is not working hard enough to maximize your restaurant's profits, let The Menu Advantage® help you discover your hidden profits though the strategic menu marketing of our Classic Five Point Plan.

What Our Clients Say

What LEADING RESTAURANTEURS SAY The Menu Advantage® plan works! Typically, our clients add between $.25 and $1.50 extra profit for every meal sold! "If you haven't used Bill Paul to help you with your menu strategy, you are leaving a pile of money on the table! Bill Paul works with the facts and will challenge you on...[Read More...]